November 12, 2019
Area(s) of Interest: Physician Leadership
The California Medical Association (CMA) today released an ambitious strategic plan that will empower physicians to lead and transform the health care system.
Since 1856, CMA has pursued its mission to promote the science and art of medicine, protection of public health and the betterment of the medical profession. In recent history, CMA has contributed significant value to its more than 46,000 members with comprehensive practice tools, services and support including legislative, legal, regulatory, economic and social advocacy.
Moving forward, California physicians are looking to CMA to further reduce administrative burdens in their practices, support them in providing quality care and ensure they thrive amid industry consolidation. To best meet these needs, CMA has refined its value proposition to emphasize physician empowerment to lead the transformation of the health care system.
“This plan, which is the distillation of months of stakeholder meetings and conversations, has identified actions to avoid stagnation,” said CMA President Peter N Bretan, Jr., M.D. “Throughout the strategic planning process, participants were encouraged to think big and envision the type of future they want for CMA. Ultimately, we want to be champions of a vibrant, diverse physician pipeline; innovators in medical practice tools and resources; and leaders in increasing physician professional satisfaction.”
The 2020-2025 CMA Strategic Plan is based on extensive research conducted from January to August 2019. This process delved into the organization, environment, industry, stakeholders and competitors, as well as customer needs and preferences. Ultimately, CMA identified four strategic themes that represent the key priorities and aspirations to re-define CMA’s core business strategy:
- Advocate for physician practice, accessible health care and public health legislation
- Champion a vibrant, diverse California physician workforce
- Innovate medical practice tools, support and resources
- Lead efforts to improve physician professional satisfaction
“This strategic plan reflects the progress CMA has made, incorporates aspirational goals and reflects the forward-thinking of its members. It envisions a CMA where all projects – from advocacy to the work of our subsidiaries – are reinforcing each other and working toward a common purpose,” said CMA CEO Dustin Corcoran “Implementing this vision will help CMA become a driver of innovation and health care transformation to the benefit of our physician members, their patients and California as a whole.”
To read the full 2020-2025 CMA Strategic Plan, click here (members only).