California’s new insurance marketplace finally has a home.

Today, Covered California, the state’s health benefit exchange, launched its new consumer website, www.coveredca.com, which will eventually serve as the portal for millions of Californians to purchase the subsidized health coverage promised in the Patient Protection and Affordable Care Act (ACA).

As of now, the website is not completely functional, as exchange staff and board members are still working through the process of selecting the insurance providers who will be eligible to offer products through Covered California’s new online health insurance marketplace. The site, however, does feature a variety of fact sheets, printed in both English and Spanish, as well as a “cost-estimate calculator” that helps residents determine their expected premium costs, as well as what amount of federal subsidy they can expect once the marketplace goes live on Jan. 1, 2014.

The California Medical Association (CMA) has been closely following along as the state works to launch its exchange. The latest developments are published in CMA Reform Essentials, a regular publication dedicated to the implementation of health reform in California. More information, including instructions on how to subscribe, can be found here.