December 14, 2017
Area(s) of Interest: Practice Management
In today’s constantly changing health care environment, physicians in small and solo practices find themselves at a disadvantage when competing against large groups and large health care systems for access to patients. While a solo or small group physician’s reputation for providing accessible quality of care should go a long way in assuring a stable patient base, the development of a marketing strategy or plan can certainly aid a physician in building and/or maintaining a viable practice. For more information, see CMA On-Call document #0100, "Accessing Patients: Marketing and Other Steps Physicians Can Take."